Alex Jones' Infowars Bankruptcy
Some quick thoughts on a leader in independent media going under. Some say it's "only a chapter 11," as if it means nothing. No, this is the end of Infowars as its viewers knew it.
If you enjoyed Alex Jones’ Infowars, this will come as sad news, but as I explained in a wide-ranging TikTok update today — Jones over invested in Trumpworld, and got burned by it. Trump isn’t the 5d chess player his advocates say he is; he’s just down there in Florida, eating McDonald’s, taking in the latest wisdom from Mike Lindell’s MyPillow situation room, and enjoying those sunny rays of sunshine as his rushed mRNA vaccine nightmare fails the planet at ever greater speed.
Alex Jones was invincible when he wasn’t in bed with anybody.
Trump has many enemies, and just has a trend of walking away from his supporters when they’re in trouble, or down and out — Alex Jones learned that the hard way. Other Trump supporters, like Ali Abdul-Razaq Akbar (self-proclaimed founder of Stop the Steal), will likely learn it as well. Interestingly, Akbar was given a guest host slot on Infowars just this past week. Odd that Alex Jones would want to associate with him in any way, unless he just does not care any more.
In any event, lick your wounds Infowars viewers, but despair not: there’s a sea of great new media out there. Grab a FULCRUM email membership, our research emails throughout the week are the essence of new media journalism. Add the free FULCRUM News podcast, already top 100 for daily news in many of the countries we serve. And enjoy the ride.
In large part, Alex Jones made the wrong bets, and now he’s paying for them. He over invested in the Sandy Hook conspiracy theory, but I don’t think that’s ultimately what ruined his company and his prospects in the short term. Vehemently pro-mRNA jab, anti-crypto, anti-cannabis, pro-WEF Trump no longer has his finger on the truth community’s pulse, not at all in fact, and so that hurt Alex Jones with many of his previous supporters. Plus, the reputational fallout from J6 was inevitable: it was a bad look to spend the last year defending these hapless weirdos, there were larger issues to discuss in the independent media — but because Alex had become tied at the hip to MAGA world, he had no choice (it appears) but to try to right a sinking ship, and that has cost him the viability of his business, it would appear.
Those are my thoughts. “Enjoy!” as Trumpy would say.
Unfortunate. The AJ of old would have remained a skeptic until the end. The Orange hill was the worst to die on.